Our guest blogger this week, Terri Taylor, has 32 years of experience in interior design and construction. Besides running her award-winning design studio, Terri is an interior design business coach, supporting entrepreneurial design business professionals with a unique mix of proven design business systems and inspirational tools to create meaningful success (www.designbizblueprint.com). This week she discusses conveying the value of your time to clients. Terri will be sharing her wisdom in CEU-accredited presentations in select Robert Allen | Beacon Hill showrooms this fall; visit the Robert Allen Facebook page for more information.

Terri Taylor
Has this ever happened to you?
A good designer has created a plan that requires contractors and sub contractors to build and install interior cabinetry, tile or whatever is needed according to this designer’s drawings.
When the job was sold to the client the cost of the time to project manage this installation was not included. This could be because of oversight on the designer not including it in the fee or the designer is billing by the hour and the client is tired of paying her or the client refused this portion of the design fee.
But here is the catch…
The designer goes out and manages the project anyway. She is there almost every day making sure that everyone is reading the drawings correctly and the job is done right.
The client is aware of this and realizes that he is getting all this support, knowledge and time for free. This client even calls her on a Friday night and expects to see her on site on Saturday morning and she shows up.
What a deal for the client!

The designer is stressed out because she is not getting paid for all this, upset that the client isn’t even acting grateful for this gift and she doesn’t have time to market for new business because she too busy managing an unpaid job and her checkbook shows it.
So, whose fault is this? The designer….
To her credit, she is working from a place in the heart where she cares so much about creating, designing and helping people that she is willing to do it for free.
While this big heart is an admirable trait, it does not serve her well in her business…
The result of this behavior is the exact opposite of what she thinks that will happen.
The client will not be happy and grateful that she has done this and then hire her at a higher fee for the next job.

No way…
Instead the client realizes that they don’t have to pay her at all…
They don’t value the work that she has done, don’t believe that she is an expert or follow her design advice. It is truly impossible for this designer to move her business “up-market” when she is behaving this way.
Sound familiar? Don’t worry, this can be resolved….
Here are 4 simple tips that will help you to end this self -defeating behavior and move you toward the design business that you want.
TIP #1: You have to personally value your time and talent before anyone else will. Establishing clear boundaries around your time will eliminate this problem.
TIP #2: Bid all your jobs with a specified number of on-site project management trips included. If you can only get a couple of visits included, it is OK, just put it in your Letter of Agreement.
TIP #3: Report to the client each time you visit the site. Explain what you did, what you corrected and how it saved him money to have you there. The purpose of this is to establish the value of what you are doing.
TIP #4: When the time for your project management visits are about to run out, meet with the client and make him an offer. Tell him that you believe that in X number of visits it will complete and it will cost this much. This will be a fee not an open-end hourly rate.
If the client does not take your offer you MUST WALK AWAY…
I know that it hurts but you must value yourself more than that job.
You may have to let the job fall apart…
I promise, this will not hurt your reputation; instead the client will realize how valuable you are.
Chances are you will be invited back (in a paid way) to fix the problem or start on the next project for them.